Privacy Policy

1. Who We Are

Inflix is a web development and digital agency based in St Helens, North West England, United Kingdom. We build websites, ecommerce platforms, SaaS products, POS systems, mobile apps, and custom software for businesses across the UK.

2. What Personal Data We Collect

We only collect personal data that is necessary for the purposes described in this policy. The data we may collect includes:

• Contact information — your name, email address, and phone number when you submit our contact form or email us directly.
• Message content — the content of any enquiry or message you send to us through our website.
• Technical data — your IP address, browser type, device type, and pages visited, collected automatically when you visit our website.
• Cookie data — small files stored on your device that help our website function correctly. See Section 7 for more information on cookies.

We do not collect sensitive personal data such as financial information, health data, or government identification numbers through this website.

3. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

• To respond to your enquiries and provide the information or services you have requested.
• To communicate with you about your project, quote, or ongoing work with Inflix.
• To improve our website and understand how visitors use it.
• To comply with legal obligations we are subject to as a UK business.

We will never use your personal data for unsolicited marketing without your explicit consent. We do not sell, rent, or trade your personal data to any third parties.

4. Legal Basis for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. The legal bases we rely on are:

• Legitimate interests — processing your contact form submission to respond to your enquiry is in our legitimate business interest and is expected by you when you submit the form.
• Consent — where you have given us clear consent to process your data for a specific purpose, such as subscribing to our newsletter.
• Legal obligation — where we are required to process your data to comply with UK law.

5. How Long We Keep Your Data

We retain personal data only for as long as is necessary for the purposes it was collected. Our standard retention periods are:

• Contact form enquiries — retained for up to 24 months to allow us to reference previous communications.
• Client project data — retained for the duration of the project and up to 5 years after project completion for legal and contractual purposes.
• Website analytics data — retained for up to 26 months in line with standard analytics practices.

After the relevant retention period, personal data is securely deleted or anonymised.

6. Who We Share Your Data With

We do not sell or share your personal data with third parties for marketing purposes. In certain circumstances, we may share your data with:

• Service providers — trusted third-party tools and platforms that help us operate our business, such as email providers and cloud hosting services. These providers only process your data on our behalf and are bound by data processing agreements.
• Legal authorities — where we are required to disclose data to comply with a legal obligation, court order, or regulatory requirement.

All third-party service providers we use are carefully selected and are required to comply with UK GDPR obligations.

7. Cookies

Our website uses cookies to ensure it functions correctly and to help us understand how visitors use the site. Cookies are small text files stored on your device when you visit our website.

The types of cookies we use include:

• Essential cookies — necessary for the website to function. These cannot be disabled without affecting how the site works.
• Analytics cookies — help us understand how visitors interact with our website so we can improve the user experience. These are only set with your consent.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

8. Your Rights Under UK GDPR

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — you have the right to request a copy of the personal data we hold about you.
• Right to rectification — you have the right to request that we correct any inaccurate or incomplete data we hold about you.
• Right to erasure — you have the right to request that we delete your personal data, subject to certain legal exceptions.
• Right to restrict processing — you have the right to request that we limit how we use your data in certain circumstances.
• Right to data portability — you have the right to receive your personal data in a structured, machine-readable format.
• Right to object — you have the right to object to our processing of your personal data where we rely on legitimate interests as our legal basis.
• Right to withdraw consent — where we process your data based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days in line with our obligations under UK GDPR.

9. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or disclosure.

Our website uses HTTPS encryption to protect data transmitted between your browser and our servers. Access to personal data within our systems is restricted to authorised personnel only.

While we take every reasonable precaution to protect your data, no method of transmission over the internet is completely secure. If you have concerns about the security of your data, please contact us directly.

10. Third Party Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to inflix.co.uk. We are not responsible for the privacy practices of any third-party websites and encourage you to read their privacy policies before submitting any personal data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we make significant changes, we will update the date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your personal data.

12. How to Complain

If you have any concerns about how we handle your personal data, please contact us first at [email protected] and we will do our best to resolve the matter promptly.

If you remain unsatisfied, you have the right to lodge a complaint with the UK's data protection authority:

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us: